Cannes Lions

Smaller

Y&R URUGUAY, Montevideo / TCC / 2017

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Overview

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Overview

Description

TCC launched a promotion in which contracting their cable TV service they gave you a 48" TV for free. To communicate it we use audio fragments of great moments of the cinema and the tv, but we modified them to sound as if they were being said by small people. In this way we transmit the message that with a small TV, everything is smaller.

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