The project started by recognising a common feature that all ageing parents has - white hair. A white hair is not only a sign of old age, but it also reminds us of the time we have left with our parents, and make the most out of it.

We set out to collect a strand of white hair from 2,061 parents in 34 cities. With every strand, comes a message that each parent wishes to convey to their children. Every strand of hair together with its respective message are then put into a bottle. The bottles eventually form a 2.5 meter tall art installation. The art installation showcases a 3D rendition of the word ‘HOME’ in Chinese. It is then placed in an exhibition in Beijing a month before the Spring Festival as a reminder to visit home.

1. There are over 84 million views in Weibo . Created over 3 million social interactions?

2. Had more than 4 million views in WeChat;

3. We managed to get over 240 local News report;

4. Created more than 1.17 million results in less than 2 weeks at Baidu.com;

5. Youngsters all over the country joined the campaign and share their decision to return home on our official site, with pictures of their transport ticket