We invited 3 parents who were left alone by their children to join us for an experimental project - using white hair of their own to stitch the collected hair into a message they have always wanted to tell their children.

For months, these parents collected white hair of their own and spent a total of 43 days to stitch the collected hair into a message they have always wanted to tell their children.

1. After the exhibition, the project has since become the most discussed topic in China’s local news media on January 2017;

2. There are over 300 local and oversea News report, with zero media spend;

3. More than 150 WeChat reports, created more than 2.8 million social interactions;

4. Had over 155 million views at Weibo, created over 500 thousand social interactions;

5. Created more than 1.87 million search results in less than 2 weeks at Baidu.com

6. Youngsters all over the country joined the campaign and share their decision to return home on our official site, with pictures of their transport ticket