92% of US statues commemorate men and the numbers aren’t much different, globally.

So we set out to change that and close the gender gap in statuary. To do this, we created a collaborative augmented reality platform that allows designers, developers, gender studies experts, culture jammers and historians to come together to discover and build AR statues of women to augment the currently male-dominated medium, worldwide.

In early April, Women in the World Summit’s Tina Brown launched the project by placing the first virtual statue in a park adjacent to the Summit venue in New York and made an announcement of the app during the 3-day event.

A few weeks after the kick off at the summit, the team distributed a press release and video featuring Brown placing the statue to media including tech reporters, women-focused outlets and reporters, education reporters and advertising and creative trade publications.

In addition, the project was featured on our agency channels on Twitter, Facebook and LinkedIn and launched a Whole Story Project Twitter handle to spread the word globally. Several offices in our agency network were tapped to begin global extension of the project.

The Whole Story Project launched with great social buzz at the Women In The World Summit. The buzz lead to an invite to become the app of record for The National Collaborative for Women’s History Sites, unfolding now through 2020. The UN has also expressed interest in setting up international hack-a-thons to be held throughout 2017 and beyond. Organic statue submissions have begun to roll in through the open, collaborative platform and the app has now been written about in Campaign, Little Black Book, NYT, Shots and Cynopsis.