Burger King's Whopper is one of the world’s most famous burgers. Millions of people love him. Though what if you're a Whopper lover but can't find the way to your favorite burger restaurant in a foreign city – because you're blind. You write an e-mail to Burger King, asking them for a little help.

We gave the guide dog of the blind Whopper lover Nathan Tree a special training. So that he can lead his owner on travels to the nearest Burger King restaurant. For 15 days professional dog coaches of the Essex dogs training centre trained Nathan’s dog to detect the scent of flame grilled beef. Since dog noses posses up to 220 million scent receptors, they actually succeeded in training him this special skill. Then, their next trip – to Paris – Nathan gave the command and his four-legged friend led him to his favorite burger restaurant. So Nathan could enjoy his much-loved flame grilled burger. We documented the whole process and created an emotional online film.

Our target group basically consisted all Whopper fans. But with this case we also addressed another, more specific target group: visually impaired people. We published the regular campaign film on Facebook, YouTube and Instagram. And we also had special version for the visually impaired on YouTube. So we offered various touchpoints to make burger fans aware of the film. Furthermore, we offered a forum for the discussions about the topic of (digital) accessibility. This way generating PR through various media all over the world.

The Whopper Dog case archieved over 120.000.000 media impressions. Leading to earned media worth about 6.100.000 € ($ 7.400.000). Plus, 78%?of all recipients consumed the film until the very end. Which is an extremly high completion rate. But most importantly: We also had people talking about the topic of (digital) accessibility.