A young man is strolling along a beach. He unwraps his burger when he sees

a bottle lying in the sand. Stroking it with his foot a genie suddenly appears

before him. But the genie is not a nice one. This genie wants to know which

senses the young man is willing to give up. The young man gives up his

sense of touch, his hearing and his sight. Holding a Whopper in his hans

means that he is not willing to give up taste. Because as Burger Kings tagline

says: Taste is king.