That winning game moment isn't what you suspect in this stirring 30th anniversary film.

The spot rewinds from the joyful, tearful finale of a high school basketball game, capturing the fall of confetti after a point guard makes what appears to be the winning shot of the day. The ad continues in reverse, pausing at key points along the way --a crucial block, a locker-room pick-me-up with the coach, the guard planting a kiss on the basketball.