We created The Wonder Machine. This machine transforms the positive energy of people into electricity. With this electricity, we lit Christmas lights, for the first time, for children of a village, believe it or not, who had never been able to enjoy a sparkling December.

We created The Wonder Machine. This machine transformed the positive energy of people into electricity.

How? By uploading and sharing messages, photos and drawings via the HP Pavilion x360 and its Active Stylus Pen. With all the stored energy, on December 7th, we lit Christmas lights in the La Virgen village for the first time.

Implementation:

1. We sent a press release to influencers and mainstream media to join in the initiative.

2.? Media such as Google, Caracol Radio, El Tiempo joined the cause by letting us into their main offices, so that their employees could donate their positive energy.

3. ?In late November, we launched the Wonder Machine to the public in major shopping centers.

4. On December 7, the Machine traveled to La Virgen village and with all the positive energy collected, we lit Christmas lights for the first time.

? More than 3 million Colombians donated their positive energy.

? Colombia’s major media such as RCN TV, Caracol TV, Caracol Radio and El Tiempo joined the initiative and, with no ulterior interests, covered the story and broadcasted live on the big day, allowing all Colombia to become aware of the cause of the brand, which represented USD 800,000 earned media.

? Increased sales by 16.3%.

? The most important result: with all the positive energy donations, we lit the faces of 850 children at La Virgen village with happiness.