The Wonderwall is a unique digital experience that provides the focal point of Intel’s booth. It is designed to form part of the physical space, coming to life to deliver show stopping moments of intrigue and awe.

It is an immense, interactive visualisation of the connected world of living data. A dynamic presence expressing an infinite field of animated ‘pins’, each one symbolising a single data story and collectively representing the 5G future of 50 billion devices.

An endless loop of generative digital content is driven from bespoke software, a flexible system that adapts to the changing demands of a competitive tradeshow environment. Interactive visuals triggered by human input and live data feeds intuitively landing the story of connectivity. Beautifully animated content evolves and expands in constant motion to create wonder and incite curiosity. The Wonderwall provides an interactive experience to entice visitors into the booth encouraging engagement and exploration.

Driven by code, a range of software parameters gives real-time control over the pins visual and behavioural characteristics, allowing manipulation of scale, colour, density, quantity and gravity.

Pins become animated 3-dimensional ‘pixels’, effortlessly choreographed revealing key messaging, branding, imagery and reactive animations. Real-time viewport manipulation revealed unexpected perspectives over the formations further emphasising depth and scale.

Regular live performances showcase the interactive nature of the software with physical and audio stimuli triggering immediate visual output in real-time. Engaging presentations, VIP tours, a DJ and saxophonist all help bring human elements to the experience.

A 116m2 LED surface, over 18-million pixels running at 50 frames per second. 70 million raytraced pixels per frame and over 800 lines of code per pixel (per frame), the bespoke coding platform is an incredible expression of living data and seamless connectivity.

This show-stopping experience entices visitors, encourages engagement and promotes exploration.

Despite a 50% decreased footprint compared to previous MWC’s, Intel ranked as one of the top performers in 2017. 52% of attendees visited Intel, 32% had ‘meaningful engagement’.

• The experience positively impacted brand perception. Looking at those whom ‘strongly agree’, 7 of 11 messaging statements showed significant increase, including “Intel is leading in 5G”.

• Association with various technologies increased across all 6 categories, critically a 10% raise in ‘5G’ and ‘Connectivity’ and the best ’average increases’ against all exhibitors.

• Average dwell time was 17m. Attendees spent approx. 17 hours at MWC, thus 2% of their time was spent with Intel. With 2500+ other exhibitors, this demonstrates exceptional reach.

• The ‘Net Promotor Score’ rose dramatically after visiting. +39 is significantly higher than Intel’s ‘all-show average’ and the 2nd highest at MWC.

• Intel is now one of the top companies associated with MWC, 3rd among all exhibitors.