The Rugby World Cup has kicked off in France. From September 8 2023, millions of fans across France celebrate and support their teams. But to ensure that this event remains a celebration for all, it was vital to raise awareness as much as possible of the dangers of driving under the influence of alcohol (or drugs) after matches. Victimes & Citoyens (Victims & Citizens) is a NGO close to the french Road Safety organisation, and prevention is one of the main purpose of the organization.

A 2 minutes sequence shot.

To avoid watching the film in your head over and over again for the rest of your life.

In France, Road Safety campaigns are usually very dramatic and use symbolism a lot.

We are not often showing the real life, with real insights. It is what we decided to do in this film, treating the Road Safety in France through another angle much more anchored in real life situations.

In the end, the PR around the campaign were really big.

Obviously, we had marketing PR, french and worldwide, but we also had generalist PR. We gave an interview to Brut, a famous French digital news channel. We have also been broadcasted in the radio channel Europe 1.

At the exact moment I am writing this text, our campaign is still running, so it is too soon to talk about definitive results.