We conducted a social experiment using 20 children between the ages of 4 and 6. We sat them down in pairs at a table with 2 covered plates in front of them. An adult monitor explained they could have a snack while she went off to find the photographer, leaving the 2 children alone in the room.

When the children lifted the lids off the plates they discovered that only one plate had food on it. Incredibly, all of the children with food shared their snack with the other child who didn’t, teaching us all a very important lesson.

The campaign fulfilled and surpassed Action Against Hunger’s donation and awareness targets, notching up over 1m visits to YouTube in just 1 week.

It was one of the 3 most tweeted videos the week of its launch and the most viewed and appraised video on YouTube in October. It was seen in over 180 countries (YouTube Analytics). Due to its success, the International Network of Action Against Hunger decided to launch the campaign (The Sharing Experiment, Test du Partage) in England, United States, France and Canada simultaneously. Yahoo News called it 'the children's experiment that shook up the Internet'.