We identified the e-gaming community as our core target audience as they are well-connected, pro Android and care a lot about features and performance. We reached out to the worlds best counter strike player: GeT_RiGhT, and challenged him to livestream everything he did on a Moto G4 for 24 hours, letting our target audience experience the Moto Gs quality, performance and features, in the hands of their hero. We innovated the The worlds most private public mobile experience.

We initially challenged GeT_RiGhT by sending him a Moto G with a note asking if he dared to live broadcast everything he did on it for 24 hours. GeT_RiGhT accepted the challenge in a Facebook video post. Soon his fans and media had started writing about it and shared the challenge. In partnership with e-gaming retailer Webhallen, we promoted the challenge in their channels.

We created a channel on Twitch with a countdown to the livestream with information about the challenge and the livestream went live on Friday 18.00 and followed GeT_RiGhT during his night out with his friends.

To boost sales of the Moto G4 and to keep engagement high, GeT_RiGhT he planted lots of clues. The fan who figured out all the clues first could log-in at tech retailer Webhallen and collect a pre-paid package of Lenovos best gaming gear and a Moto G.

In just 4 days we reached 99% of our target group (e-gamers owning an Android smartphone)

We beat our sales goal with 67%

We generated more than 600.000 social interactions on Facebook

The stream got 330.000 started video views with an average view time of 15 minutes, in all channels.

The ROI on the campaign was 14,2 accomplished through the engagement of just one influencer