The world is chaotic, and access to too much information can be a barrier for people who want to go out and do. When there is so much out there to read, see, eat, create, travel to, experience, etc. how do you find what to do next?Lenovo wants to prove technology is a tool for people who do things.

We created a dynamic application 'Do.Next' that instantly analyses your personality by mining all text and behaviour on your Facebook page, and then connects that personalised data to the network outside, to find the most relevant suggestions for you.We illustrated this story by animating particles as cells in the chaos of information. By sticking to, or separating from each other, particles dynamically searches, finds and shows your own Next.

-Unique users = 1,266,273-Participation = 27,142-Intention to do up (purchase intention) = 150% up