KONICA MINOLTA’s brand image as a printing company dropped dramatically in the past few years, as CANON and EPSON dominate the printing market in Japan. So “FINISHER’S_REPORT” was a perfect solution to redeem that image by using their number one strength, the fast colorful real-time printer.

All Tokyo marathoners receive an official running certificate 3-4 weeks after the race from the Tokyo Marathon foundation. This certificate has the runners’ name and time but nothing more. The time lag and the lack of information was unflattering to the runners.

The runners not only recieved cheers

but also a memorable personalized certificate

that motivated the runners to keep running.

Runners’ friends cheered through SNS

which created a new meaning to “participation” to the race.

6,249 runners participated

1 in 6 runners running Tokyo

Collecting over 340,000 Likes

Reaching more than 6,000,000 people

The image for KONICA MINOLTA rocketed up to 91% for all participants.

99% of all participants want to participate again next year.

KONICA MINOLTA created an innovative standard for all marathons,

and broadened the sport to an experience that everyone can enjoy.