Cannes Lions
TOKYU AGENCY, Tokyo / KONICA MINOLTA / 2009
Overview
Entries
Credits
Execution
By using domical screen in the planetarium, we succeeded to arouse our targets’ five senses through powerful images and music. We screened this dynamic spot on domical screen at the planetarium by SKYMAX – digital surround video system.
SKYMAX can composite multi-screens in real time and show seamless one surrounding moving image so the audience could watch powerful full-collared CG with full-screen on the ceiling of the dome.
Outcome
Konica Minolta’s effort on reducing CO2 will still continue. So, our goal is to continue advertising their activity to educate and let know as many people know as possible regarding the activity. As a result, we managed to reach audiences of 300,000.
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