Cannes Lions
ROSAPARK, Paris / MONOPRIX / 2018
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A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to. And she’s listening to... the worst song in the world. Just like in a music video, we cross-cut between the musicians in a studio and the woman, who’s clearly not enjoying the song. The lyrics point out just how unbearable her situation is, making it worse and worse… until we finally discover why she doesn’t skip the track: she’s carrying two huge grocery bags.
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