Cannes Lions
HAKUHODO PRODUCT'S, Tokyo / KDDI CORPORATION / 2009
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We launched a new type of donation campaign.“Every kilometer you run with your mobile, we donate 1 yen to green”During this campaign, we calculated the total amount of kilometers run by our members, using GPS. Then we bought the equivalent amount of seeds and handed them out all over Japan.
As a result, 700,000 people ran, the total distance reached 4,000,000 kilometers, and we handed out 3,000,000 seeds !!
We reinvented mobile phones from being just a communication tool into becoming a donation tool, to make the world a better place.
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