This is a short film for “The WOW Factory” that SONY exhibited at SXSW 2017.

“The WOW Factory” is an exhibit based on the Sony DNA that was outlined in a 70-year-old prospectus as “an ideal factory that stresses a spirit of freedom and open-mindedness.” Prototypes and development-stage projects with cutting-edge technologies and designs that are intended to appeal to all five senses and induce a WOW feeling were showcased.

The mission of our film was to help viewers intuitively grasp the WOW experience that Sony and “The WOW Factory” are aiming for.

A teenage backpacker has a dream in which he encounters a mysterious icon. In the market, he once again sees the icon and begins chasing it. This marks the beginning of a journey in which he encounters a string of unknown sensations.

When a giant of a man punches him, he encounters an unknown sensation that makes pain exciting.

When a tuk-tuk takes him to a remote area, he encounters an unknown thrill simulating teleportation.

When he dances in an unknown tribe, he experiences an unknown pleasure syncing body and sound.

When he goes to the top of a cliff to see the view, he is faced with an unknown beauty transcending human eyes.

At last, waking up in the present day, some 10 years from the events shown, he continues his search for these experiences as a researcher of “The WOW Factory.”

A teenage backpacker has a dream in which he encounters a mysterious icon. In the market, he once again sees the icon and begins chasing it. This marks the beginning of a journey in which he encounters a string of unknown sensations.

When a giant of a man punches him, he encounters an unknown sensation that makes pain exciting.

When a tuk-tuk takes him to a remote area, he encounters an unknown thrill simulating teleportation.

When he dances in an unknown tribe, he experiences an unknown pleasure syncing body and sound.

When he goes to the top of a cliff to see the view, he is faced with an unknown beauty transcending human eyes.

At last, waking up in the present day, some 10 years from the events shown, he continues his search for these experiences as a researcher of “The WOW Factory.”