Describe the current situation:

Never before the quite normal and boring content 'weather forecast' and 'Traffic report' have been turned into something exciting by advertising and branded content.

Media execution:

The media suggested to sponsor something very normal – the daily weather forecast and traffic report – and turn this into something only a great theatre could do. Hence, the media enabled the sponsorship. And that was a piece of genius for the Theatre Rigiblick.

Outcome:

To over 100.000 listeners the Theater Rigiblick proved to be the most innovative Theater in Switzerland.