Branded Entertainment is not very common in Switzerland right now. There are just few clients who produce valuable content. That said, producing Branded Entertainment is still a fresh approach.

The creative idea was naturally integrated in a cultural environment. As the “Theatricals on the football pitch” play always took place before the main play of the evening the audience was not disturbed at all. On the contrary: The word of the “bonus play” spread around town and many viewers came just to see the mini plays where football and theatre met.

a total of nine performances, around 3000 people attended. The theatre itself generated a great deal of positive feedback and proved that it’s one of the most creative theatres in Switzerland.