A joint team of agency and the actors themselves created over 70 pieces of original artworkEach of them read: You’ve never seen such a poster. You’ve never seen such actors, either. A sticker put on each object carried additional information. In the same fashion, we made flyers out of handkerchiefs. All these materials were placed in various venues where our target goes: clubs, cafes, etc.

A survey by Proteatr revealed that over 50% of audience came to see the performance because of our campaign. (For the two days, the house was full!)