With a very limited budget, the client asked for a creative idea that would serve to achieve a double objective: to raise awareness regarding the cause of homelessness with a piece which also serves to attract volunteers and donations for the cause.

Besides, the initial situation is that there is a great deal of competition in the field of social aid and if a piece that people want to see and share isn’t created then there is a risk that it could form a part of the background.

The GIFs were launched on the internet in February of 2016.

Over 100 GIFs swamped the net.