Cannes Lions
JUST ISN'T MUSIC, Toronto / BMW / 2016
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Opening with a music video super treatment, we see footage of the M4 GTS driving aggressively around Thermal Racetrack in Palm Springs, California, then leaving the track and sliding into a driveway at someone's LA home. We play off the creative concept of "Unleash the Inner Car Driver in You" with a soundtrack that in actually is a SoundTrack, consisting 100% of the sounds of the M4 GTS itself as well as the car driving around the track.
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