This film features a car asking to be taken for granted.

Because 95% of our relationship with a car is from the inside (not the outside) the following film will be shot from inside of Toyota cars ranging from the present day to 45 years old.

A voice over accompanies the visuals throughout.

VO: Take me for granted

like I’ll always be there

At two in the morning

At -2 in the morning

Like an every-single-day-sunrise

That kind of ‘take me for granted’

Use me

Abuse me

Just take me for granted

Take me where life takes you

Take life where I take you

Drop them off at school

Pick them up from that thing they didn’t say they were going to

Take me for a long drive

A three generation long drive

Pack me with friends

Pack me with family

Pack me with all the packages that pack your life

Just take me for granted.

Super: Voted most reliable car in the world, 8 times in a row.

Toyota. Always a better way.