With the Thermopack, Theraflu gives an additional purpose to packaging. More than a box, it becomes an effective tool to detect and treat flu faster than ever.

The Thermopack is Theraflu’s first Heat Sensitive Packaging. Its integrated thermometer allows people to detect if they have a fever – one of the first flu symptoms, then immediately treat it with Theraflu.

Whether consumers are in the pharmacy or at home, this simple problem-solution packaging innovation allows them to detect and treat flu at the same time.

In order to execute the add-on cap, we had to reach out to each market and obtain their packaging requirements. This was done to ensure that the chosen Thermometer mechanic would fit existing packaging and would be seamlessly integrated onto the top of the pack so as to retain the original brand language and visual specifications. Thereafter we had to design each add-on cap so that the thermometer was placed on an even surface. This design not only serves a comfort and aesthetic purpose, but it also guarantees that the temperature readings are not skewed by an unequal surface.

Passed regulations & inshore in Switzerland

Passed regulations in 5 key markets. Implementation according to flu season.