THEY NEED GUIDANCE is a main trust purposeful audiovisual content. It portrays teens educating their parents in the matters that are most relevant to them.

Is about the dialogue Gen Z’s sometimes need to have with their parents, transparently, about modern-day cultural topics that matter to them. Examples include how gaming has become a legitimate source of income for skilled players and the rise of street art as a highly respected art form. The spot also explores social and environmental topics such as water conservation and diversity and inclusion.