Cannes Lions

THINK! ROAD SAFETY

ABBOTT MEAD VICKERS BBDO, London / DEPARTMENT FOR TRANSPORT / 2009

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OVERVIEW

Description

Some people think you don’t need to wear a seat-belt at slow speeds or on short journeys.But the truth is, without a seat-belt, even a 30mph collision can cause serious injuries.This ad shows a driver’s internal organs colliding with his ribcage in graphic detail.

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