We created a 2 second film that demonstrates just how much you can miss by glancing down at your phone. At normal speed, the film challenges the audience to spot a pink kitten. Then when the film plays back in super slow motion, the viewer realises just how much can be missed if they’re not paying full attention. The film covers a distance of exactly 100ft. As the camera moves through the scene, viewers can discover up to 100 pink kittens appearing in the action. At the end of the film, viewers see the consequence of what could happen if you use your phone whilst driving