For the initiative Deutschland “ Land der Ideen", I-D Media realised the online platform www.medienservice.land-der-ideen.de for FC Deutschland GmbH in co-operation with dpa.The media service is the central content platform for transmitting the message Germany “ the land of ideas" to journalists. The core task is to provide media representatives with topics and information regarding the county of ideas, clearly delineated from the football and/or sport-focused contents of FIFA.The target group includes national and international journalists, with a clear international focus on high-circulation and opinion-leading media. Accordingly, print journalists are the main target audience, followed by television journalists.