The ANZ and Novak Djokovic relationship began two years ago when the bank was looking to connect further with Tennis fans across Asia Pacific.

The agency appointed Djokovic, one of the best tennis players of the modern era and social media king, as the optimal choice for the bank to partner with to help achieve its business goals at the Australian Open 2016.

But we weren’t a logo on his shirt. We could only use him and his image. And we weren’t the only sponsors that had a relationship with him. Novak himself had his own challenges. He was viewed as a mechanical, cold, and relentless player on the court. Always having to win the crowd over from his opponent.

But we knew there was more to him. We needed to make him human by bringing to light his fun side and personality.

The campaign launched across Asia Pacific in December 2015 ahead of the Australian Open 2016 in February.

And whilst it was fully integrated, the 2 documentary style webfilms set the tone for how ANZ was being viewed in market. Genuine. Relate-able. Approachable. Traits not normally associated with a bank.

1 x 30 sec TVC

2 x Documentary style online films

5 x 15 sec pre rolls

Print/Outdoor

Digital/Social

Activation: Virtual Reality experience "Novak's World" – to give a never before seen view into Novak’s life

PR/Media

Grassroots Activation

We were able to achieve all of this all within just 8 hours of contracted production time.