Cannes Lions

Thinking Sideways

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2016

Awards:

3 Bronze Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Translation

Overview

Entries

Credits

Overview

Description

In our radio commercial we portray an ordinary event in everyday life: A boss and his employee have a – somewhat heated – conversation. Into their speeches we integrate small riddles. As a result you have to twist your brain and thinks sideways to understand what’s going on. That way we show how convenient it is to have Area View, Volkswagen’s all-round viewing system, which gives you all the relevant information at first sight.

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