Schweppes mixers were having an identity crisis. Everyone know that they are are the go-to mixer for creating cocktails, but cocktails are for special occasions and special occasions are few and far between. Our aim was to take the everyday beer and wine out of our customers hands and put a Schweppes mixers cocktail in it. And to do this we needed to create 'special occasions' every day. Even if they weren't that 'special' at all.

Our aim of our This Calls For A Cocktail promotion was to create as many new cocktail and cocktail occasions in 60 days as we could, using a mix of media. They had to be relevant and topical, and demystify the notion of cocktail are only for special occasions.

Each day the media team were presented with ideas, recipes and creative executions to go out in the world that day. So they had to look at quick, immediate placement to get into the world and be relevant. Over the course of the 60 day campaign the executions appeared on TV, social, digital outdoor, outdoor, mobile and evening print media. Over 60 days the city was blanketed with cocktail occasions and recipes.

Please see confidential section.