The video was created in-house by Dissolve's creative team. Concept by Jon Parker; design, video editing and sound editing by Drew Ng-How-Tseung; creative direction by Sheldon Popiel; social media management by Lori Burwash. Published to the Dissolve site, Vimeo and YouTube simultaneously and shared via our social media channels on Twitter, Facebook, and Google+.

The video was posted on March 21. On March 25th it exploded: articles on Fast Company, Ad Age, Adweek, Mashable, Gizmodo, Mediaite and TIME; Vimeo staff pick and Boing Boing post. Over 1.1MM views on YouTube and 450k on Vimeo to date. During this week visits increased by 9x, site signups and sales revenue both increased 6x. It was widely shared and commented upon, see the case study film for sample quotes. Research requests poured in from large ad agencies who were previously not customers. In short, the video put Dissolve on their radar of stock suppliers.