Context: Epidermolysis Bullosa, is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction. The youngest sufferers are called butterfly children because their skin is as fragile as a butterfly's wing.

Client: debra is a non profit association. Target group: Besides the broad public the campaign was targeted at potent donors.

Creative Idea Balloons flying in a nursery. They burst once they touch even the softest surface. Objective: Create awareness for EB and generate donations.

Park in Vienna

Result: €953,533 within 3 months shared amongst 500 concerned persons