Cannes Lions

This Is How We League Murals

R/GA SYDNEY, Sydney / NATIONAL RUGBY LEAGUE / 2018

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Description

The mural celebrated the return of South Sydney Rabbitohs star player Greg Inglis from injury.

Emblazoned with ‘DEADLY’ (‘awesome’ in Indigenous Australian vernacular), the portrait is located in the home of Australia’s Indigenous rights movement. The local area is renowned for its heritage-protected murals depicting Aboriginal culture and pride.

We worked with Artist Sid Tapia, and in consultation with Indigenous leaders, to create a mural that would become part of the fabric of local community.

Launched during the Festival of Indigenous Rugby League, at neighbouring Redfern Oval, it became the site of celebration, reminiscence, even a wedding.

Most importantly, it gave fans something to be proud of again.

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