Loto-Québec wanted to rethink one of its classic means of entertainment: fireworks. With its use of technology, “Spark” marked an evolution towards greener fireworks and introduced a participatory framework where the public could become more than simple spectators. People had the chance to activate part of the fireworks display - a 40’ X 40’ cube containing over 10,000 L.E.D strips - live on-site while a string quartet played a musical accompaniment.

In a park in Montreal’s busy Old Port at night, passers-by were invited to take position behind 4 podiums and simultaneously press four buttons. When they did, it caused a giant L.E.D. cube suspended in the sky to light up, triggering a digital fireworks display. The groups of friends found themselves surrounded by brightly coloured bursts of light while a live string quartet provided the musical accompaniment, like a real fireworks show. The result was a breath-taking, modern fireworks experience with a slightly classic feel that created magical moments for all.

• Implementation

The “Spark” interactive fireworks show took place in front of a crowd of hundreds of people. The event was filmed and deployed in media.

• Timeline

The event took place on September 15, 2015

• Placement

Old Port of Montreal

• Scale

1 evening in the Old Port, with video fo the event being deployed on the web afterwards.

• Reach

The video of the event had 1 019,122 total views

Press coverage: 2,2 M impressions

• Engagement

Facebook video: 1,219 total Likes, Shares and Comments.

Loto-Quebec Facebook page: 12,517 total Likes, Shares & Comments

• Impact

“Spark” helped support Loto-Quebec’s new positioning of “A world of Entertainment”in the eyes of Quebecers, and the success of “Spark” has led Loto-Quebec to commit itself to creating more such experiences in the summer of 2016 and beyond.