Cannes Lions
TBWA\SHANGHAI, Shanghai / ADIDAS / 2015
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We see a series of young Chinese people speaking to camera about each of their personality or physical quirks, in settings typical of urban China. Two of the speakers are Fan Bing Bing and Eason Chan, celebrities in China. The spot ends with Eason Chan stating that he doesn't care what others think of his quirk, that he is proud of who he is just as he is.
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