Cannes Lions

THIS IS PUDDING

JWT, London / PREMIER FOODS / 2013

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Observing family moments in a beautiful, cinematic way, this Ambrosia TVC tells us, ‘This is Pudding’, and shows how topping a pudding with Ambrosia Custard is a little expression of care that turns an ordinary pudding into a proper pudding. Though they’ve always been loved, traditional British puddings are back in vogue, making this the perfect time for Ambrosia to prove its relevance.

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