Meticulously shot over five days, one frame at a time. The stop motion ‘pixilation’ technique involves animating an actor into 12 separate positions for each second of film; meaning over 240 beautiful still images to give the film its fluidity of motion, heightened reality and ultimately its magic.

The proposition of using everyday, found objects as visual metaphors for real food was pioneered by the creative consultant on this project.

There were three main challenges; firstly finding inedible objects that had a fun, unforced visual connection to the food they are representing, secondly creating bespoke models that could be effortlessly sliced, chopped and transformed in camera whilst standing up to close inspection and finally, animating someone’s hands smoothly enough to trick the eye into believing what they see. That’s the real magic.

The pixilation animator will often use his or her hand to simplify and speed up the process, but in the world of advertising where the gnarled hands of an animator were unsuitable, a patient hand model was used.

Overall, the success of the film came from the employment of quality, dedicated craftsman in all areas of production.