This powerful ad recreates the stories of real individuals who have benefited from scientific research, as well as someone who could underline how donations have the power to change lives. It starts off by showing us people who are only alive today thanks to medical breakthroughs: a child going off to school, which we're told was a "scientific hypothesis," as we see a CGI visual of the 3D printed heart that was used to guide his surgery. In addition, a young woman performing on a stage was a "clinical study" and an older man walking in a forest was "a ground-breaking innovation" thanks to research funded by public donations. However, the final case study is a more poignant one; a young female soccer player collapses on the field, and the ad ends with her mother sitting helplessly by her bedside, as we're told that the "breakthrough that could.