Cannes Lions
NESTLÉ, Vevey / NESTLE / 2018
Overview
Entries
Credits
Description
NESCAFÉ Gold believes all meaningful connections are rare, precious and worth saving, because they truly enrich our lives. The campaign aims to drive home the message that we'll each meet around 80,000 people in our lifetime but only a few will be really special to us. We don’t often get a chance to make that many truly meaningful connections, so the ones we do manage to establish are worth making and effort and holding onto.
Execution
The ad features a man on stage addressing the thousands of people he’s met in his lifetime: university friends, people from nights out, co-workers…the list is endless. But who are those special few that know him best?
It ends with NESCAFÉ Gold’s new strapline “NESCAFÉ Gold. For the Moments That Matter.”
It was filmed in the Plovdiv Roman theatre in Bulgaria.
Outcome
Reached 53 million people on YouTube across various markets.
7 million views on Facebook and Twitter.
Website visits jumped 1018%/
Generated more positive comments than any other previous NESCAFÉ campaign.
+4% total brand sales growth in Q4 2017 VS decline in H1 2017.
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