Cannes Lions
FUTATSU INDUSTRIES, Oslo / MERCEDES BENZ / 2019
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Background
For a long time, the Norwegian trucking business has been struggling with recruitment. The main reason being that the work is looked down upon. Mercedes-Benz Norway took it upon themselves to change that view. Through a series of print ads taken from regular sceneries a Norwegian truck driver would drive through, we showed why they should feel proud of their job. And even further, why it should be considered one of the greatest jobs one could have.
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