Imagine a place where many children are doing what they like best: playing. The answer came quickly.After carrying out geo marketing research, certain public parks and condominiums with children's playgrounds were chosen for adoption by Pampers Activos, with the objective of preserving the place and publicizing the relaunch of the product.And the best thing: the entertainment received a special touch to demonstrate maximum freedom of movement, with swings that simulated Pampers Activos diapers. A child who plays there has enough security and joy and to spare.

The experience of Pampers Activos outside the point of sale attracted attention to the brand due to the unusual place where the product was publicized – the swings. Simultaneously, the brand received credit for the preservation of the city’s entertainment areas.