The THREEBOTS exhibit, consisting of three industrial robots, is the highlight and epitome in the brand exhibition ‘The World of Mitsubishi Electric’ as it captures all disciplines involved in factory automation: 90% of components used for are manufactured in-house by the company, including displays, servomotors, controllers and the robots themselves. In the highlight-by loop THREEBOTS fascinate with the robots’ ability for swift harmonious movements and their almost organic appearance. The humoristic choreography and motion graphics on the screen are aligned in a highly elegant and appealing way, bridging the gap between human and machine to self-sufficient and playful effect. Visitors can switch to an interactive mode via interface: The robots give information about a diverse range of products and introduce themselves. Each equipped with a screen, the three robots thus convey a sense of the latest advances in technology – in the form of a highly fascinating installation.

The robots have been animated in the „classical“ 3D-animation program Cinema 4D. We developed scripts so that we could export all animations in the native script language for the robots. A complex virtual rigging-system allowed us to animate the complete system in perfect spacial alignment and timing what would not have been possible with industry robot programming software. It was the only way to create this wholistic sculpture where motion graphics and the robots themselves become together the main actor.

What is particularly outstanding about this installation is the high standard and simplicity with which it simultaneously combines the technological advances of Mitsubishi Electric’s products for promotional purposes.

A lot of international visitors from professional sector come to see the installation, since it impressively shows the perfect and very uncommon interplay between all Mitsubishi Electric products. The installations runs 8 hours a day, 5 days a week. So even it is really complex it impressively shows the robustness of Mitsubishis Electric factory automation systems.

The quality of the choreography of the three robots equipped with monitors ensures that visitors are thoroughly fascinated: the result is that content is conveyed emotionally and the image of the company is positively enhanced overall.

In it's first year this internal „brand world“ with the THREEBOTS had more than 2500 visitors.