The team aimed to build an app, initially exclusive to Samsung, that would allow users to unplug for set periods of time when only emergency calls or select "VIP" texts would get through. Any other incoming calls/messages receive an auto-response stating the user is in “Thrive Mode,” and when they’ll be available again.

By eliminating constant notifications, users are less distracted and can connect more deeply with themselves and others, allowing them to focus on things that really matter. The app also provides insights on general device usage – how much time is spent on certain apps – and allows users to set time limits, which, if reached, blocks them from the app for the rest of the day.

The app is based on the latest science that shows how disconnecting and recharging ourselves enhances our productivity, creativity, relationships, and happiness, and Samsung is proud to be leading the way.

The Thrive app helps you take back control of your time by giving you the tools to set boundaries with technology so you can connect more deeply with yourself and others – removing all the notifications and alerts that usually interrupt us. The Thrive App not only empowers people to take control of their time, it will also help create new cultural norms around unplugging and recharging.

Core features include:

1. Thrive Mode blocks all apps, notifications, calls and texts. However, calls and texts from people on your VIP list will always go through.

2. Auto Reply lets others know you’re taking time away from your phone, and when you are available again.

3. App Control helps you set goals for how much you use specific apps and monitors your usage.

The Thrive App launched in January 2018 for Samsung phones in the Galaxy App Store and Google Play Store. The accompanying campaign launched across social media platforms, and with a dedicated Technology & Humanity content hub on Thrive Global's media platform.

The goal of the app and media campaign was to advance the conversation and drive cultural change. The outcome has been successful as evidenced by the reaction and pick-up in the press, as well as the reach of our marketing efforts.

Consumers increasingly expect brands to stand for more than profit and take a stand on social issues, and there is none more relevant and universal than what Samsung and Thrive are tackling. Building an app that urges responsible use of one’s phone, co-conceived and co-created by a technology company, drove significant buzz in the press with over 200 organic media placements netting 14.6MM media impressions, as well as notable reach on social media including over 9MM views on Facebook for our brand video.

Starting this summer, Thrive will be expanding the app to iOS, fueling further conversations and expanding the user base to reach as many people as possible.