Tic Tacs felt in love with the Minions and together they ended up as a limited edition present in 21 markets: yellow, banana flavoured and first time ever with prints over pills.

Our campaign differed from market to market.

Sure, we did TV, in-store, social media and stuff, but lets say it frankly…

...it was the product born of great partnership that’s been the heart of this campaign.

Results from chosen markets:

AUSTRALIA

415 000 units scanned in Woolworths after 5 days (+87% vs previous record)

POLAND

in Biedronka (first retailer in the country) sold out after 10 days

CANADA

best in&out activity ever (+54% sell-in vs last year)

FRANCE

historical record sales for Tic Tac since its launch in France

ITALY

best in&out activity ever, Top Seller activity in September 2015