Cannes Lions

TICKETING CAMPAIGN

BAUDHAUS ARS, Berlin / BERLIN THUNDER FOOTBALL BETRIEBS / 2003

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Synopsis: Berlin Thunder is the Football-Team from Berlin.German football-fans are quite internet-affine, therefore online-communication is one of the main parts of Berlin Thunder´s advertising. The banner shall remind the fans at the beginning of the seasons that it´s all going to start now: Strong man, fighting for a leather-egg. We use the standard-format for banners and show a long-sighted view on a stadium. But then the ball flies over the stadium-wall- right onto the screen. From all sides players run for the ball, until it is buried under a bunch of muscles and armors.Objectives: The aim of the game is to remind football-fans that the new season has started and get them to buy tickets to see the game.Target Group: The target-group are football-fans of all ages and people who are interested in sports between 17 and 49 years of age.

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