Cannes Lions

TIDE TO GO PEN

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2012

Film

Overview

Entries

Credits

Overview

Description

Tide looks at the tradition of a fat bearded man breaking into your house to deliver presents. How would you really react if you found this character lounging in your living room in the middle of the night? Eating cookies and worrying about a stain on his shirt?

Similar Campaigns

12 items

Shortlisted Cannes Lions
Dove Men+Care #TakeTheTime

OGILVY CANADA, Toronto

Dove Men+Care #TakeTheTime

2019, UNILEVER

(opens in a new tab)