To cover all type of tourists, both backpackers and the more affluent ‘flashpackers’. Contents are customized for each mediaBook : Far from a traditional guidebook, the free booklet contains the fifty local experiences that tourists had been waiting for, but had been previously unable to uncover. Each page’s bespoke wording drives readers to a website.

Website : community where tourists can created an online account in a bid to become ‘The Master of Asia’ Just by uploading their action photos with Tiger for special awards.Roaming booths : Mobile activation that spread through the country, travelers can experience exotic contents and provided internet access for website participation.

iOS application : ‘Flashpacker’ can easily enjoy interactive exotic experiences in their hands.Not only all these media drive tourists to the location of each mission, various media are so read through the locations of each mission introducing the campaign and -in turn - driving tourists to the hook and website. And the media spending is tiny compared to the effective results we've received.

- 20,000 of the 1st published books run out in within a month.- 25,845 Photos was submitted to the website.- Over 25,000 tourists participated in Tiger roaming booth.- The iOS application reached the top 10 download for more than 12 weeks.- Average spending time for tourist in 1st quarter increased from last year by 19%- Sales in 5 main tourist cities increased by 42%Despite the recent problems, Thailand’s most celebrated quality – “fun” is found to still be in abundance.Leading the way for travelers, Tiger became their beer of choice throughout their journey.