Tiger beer positioning itself as a beer that presenting the real taste of Asia.In Thailand, the beer is targeted at foreign tourists.Our task is to encourage visitors to Thailand to choose Tiger as the beer that will accompany them ontheir journey.

We want to help tourists scratch underneath Asia's airbrushed veneer to reveal the undiluted and the undiscovered; the bizarre and the downright weird.In a country such as Thailand where traditional ads for alcoholic beverages are forbidden, these free booklets have allowed Tiger beer to bringing travelers the real taste of Asia.

- 20,000 books run out in less than one month- iOS application project followed due to successfulness of the book.- Tiger sales in 5 main tourist cities increased by 41.75%Leading the way of travelers, Tiger became their beer of choice, accompanying them through out their journeys.